Over 60% of users use their mobile devices to search for the local services and over 80% of searches worldwide are done on Google search engine.
Google offers a free tool that can help you drive customers to your website, control the local information regarding your business and interact with your customers and control your reputation. But half of small business have not yet claimed their GMB profiles.
Google My Business allows you to enter detailed information about your business, including contact details, URL, location, and photos. The customers can leave reviews about your business, and claiming your Google My Business profile can help you address any concerns.
Visual content is big. In a survey of 300 content marketers by Venngage on visual content marketing, 45.5% predict that more than 80% of businesses would rely heavily on visuals as part of their marketing efforts. Also, the biggest challenge for content marketers is creating content consistently (34.8%); the second biggest challenge is creating really outstanding content (31.3%).
When producing content, your goal is to build an audience for it. “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
The objective is to create a unique brand content voice. Think about emotional words that represent your brand. Is your brand personality formal or informal? Is it wacky or helpful or witty?
It may be 2019, but did you know... Email marketing is one of the most effective strategies to stay in touch with expected customers. As it turns out, email marketing is much more popular than you thought. 83% of people prefer email as one of the channels to receive promotions from brands they trust.
Don’t let scanty budgets deter you from social media promotion, or running paid campaigns. Produce quality content consistently on a few channels. Now unearth the power of paid campaigns to promote some of your top performing content. Using small budgets smartly, make sure that you can make more use of the content that you create and strike a balance.
There are a plethora of organic and paid online channels that you can use to promote your small business. Using all the channels could be a big waste of time and effort. If you try doing everything, you end up getting nothing.
Image search allows users to upload a photo of a product, book, landmark, painting or business card to learn more about it. This, coupled with voice search, makes it clear companies need new strategies to embrace this technology. Errors made by voice assistants (Alexa, Siri, etc.) are greatly reduced by AI. Does your digital strategy include conversational content?
Friendly, quick to answer and built with the uncanny ability to never lose patience, chatbots are changing the way customers interact with brands. These virtual assistants are AI-informed, chat in real time day or night, and many customers prefer these interactions. If your company handles many FAQs on the daily, introducing a chatbot could increase customer satisfaction.
Artificial intelligence is informing brands about the buying habits of their customers. Software is getting better at modeling how customers find your products and interact with your brand.
From CRO (conversion rate optimization), PPC (pay per click) ads, and AI-powered content creation, artificial intelligence is learning how to better engage with a company’s audience. AI can identify customers that are ready to leave for a competitor, too. Implement some form of AI into your strategy for 2019; you’ll thank us later.
Before you go into your budgeting meetings, do your homework and understand your non-negotiable line items. If you've done a good job of creating a strategic plan that uses data to identify activities that will help you achieve your sales and marketing goals, these must-haves will be pretty obvious.
While it’s important to strive for a comprehensive marketing plan, don't get caught in the trap of adding things to your budget because they're "sexy" or because you want to dazzle your leadership team. Use data to identify what you really need and trim out the line items that you cannot directly tie to your strategic marketing plan.